AI Insights · Timothy · January 2024
Top 5 Drawing & Coloring Apps on iOS in Oceania: Q4 2023
Explore the performance of the top 5 drawing and coloring apps on iOS in Oceania during Q4 2023, with a focus on their weekly downloads, revenue, and active user trends.
In Q4 2023, the top 5 drawing and coloring apps on iOS in Oceania showcased a variety of performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at the performance metrics for each app:
Color by Number：Coloring Games from Wildlife Studios experienced fluctuations in weekly revenue, peaking at around $7.3K at the end of September and stabilizing at approximately $6.6K by the end of December. Download numbers had a significant boost towards the end of the quarter, increasing from 3.2K in late October to 8.1K by Christmas week. Active users saw a gradual decline early in the quarter but rebounded to 26K by the end of December.
Adult Coloring Book - Pigment by Pixite Inc. had a strong finish in Q4, with weekly revenue climbing from $2.6K at the end of September to a peak of $4.4K in late November. Downloads saw a notable spike in early November, reaching 4.9K, while active users increased to 4.9K in early November before settling at 1.8K by the end of December.
Disney Coloring World from StoryToys Limited maintained steady revenue throughout Q4, averaging around $3K weekly. Downloads showed a slight increase towards the end of the quarter, rising from 966 in late October to 1.7K by Christmas. Active users remained relatively stable, ending the quarter at approximately 3K.
Crayola Create and Play by Crayola had consistent revenue, with a slight peak of $3.7K at the end of September and ending at around $2.4K by Christmas. The app saw a significant rise in downloads at the end of November, jumping to 1.5K from 724 in mid-November. Active users also saw an increase towards the end of November, reaching 2.1K.
Kids Drawing Games for Girls 5 from Bini Bambini Academy showed a steady increase in revenue, peaking at $2.3K by Christmas. Downloads saw a notable rise in December, reaching 1.5K from 478 in late November. Active users increased steadily throughout the quarter, ending at around 2.7K by Christmas.
These performance metrics, sourced from Sensor Tower, highlight the diverse trends and user engagement levels across the top drawing and coloring apps on iOS in Oceania during Q4 2023. For more detailed insights, visit Sensor Tower.
